I turn Google and LinkedIn Ads into pipeline & revenue
If your ads get clicks and your sales team still says the leads are bad, that's the problem I fix. I run the account myself, and I judge it by the demos and opportunities it produces.
- You work with me directly. There's no account manager in the middle.
- I only work with B2B SaaS companies.
Companies I’ve worked with
Sound familiar?
You hired someone to handle paid media. You're still handling it.
- Your agency's monthly report says CTR is up. Your sales team says half the leads are students and competitors.
- LinkedIn spend keeps going up, and nobody can name a single account it influenced.
- Broad match is buying searches like "free CRM template" with your money.
- Google and LinkedIn report separately, and neither one is connected to your CRM.
- You spend the first ten minutes of every call explaining your product again.
How I think about it
Search captures demand. Social creates it.
Most teams I talk to run search and social as two budgets with two reports. I'd rather run them as one program. Social puts you in front of the right accounts months before they start shopping, and when they finally search, you're the first result they see.
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Demand creation
Paid social
LinkedIn, Meta, Reddit
Your ICP sees you before they're shopping.
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Demand capture
Paid search
Google, Microsoft
They search for a fix, and you're there.
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Proof
Your CRM
HubSpot or Salesforce
Opportunities and closed-won deals.
Conversion data goes back to the ad platforms, so they learn what a good lead looks like.
Demand capture
Paid search
Google Ads and Microsoft Ads, built around the searches people make when they're close to buying, like "[competitor] alternative" or "best [category] software". I spend a lot of time on negative keywords, because that's where most wasted budget hides.
Demand creation
Paid social
LinkedIn is the core. No other platform lets you target the exact companies and job titles you sell to as well. I add Meta and Reddit when your buyers are actually there and the cost to reach them makes sense.
Tracking that ends in your CRM
I send opportunity and closed-won data from HubSpot or Salesforce back to the ad platforms. The algorithms learn what a good lead looks like, and you can see what each opportunity cost you on each channel.
Why me
Why hire one person instead of an agency?
You talk to the person doing the work.
I'm in your accounts every week and on every call. Nothing gets lost between a strategist and a junior media buyer, because there isn't one.
This is all I do.
Paid search and paid social for B2B SaaS. I don't do SEO or e-commerce, and I won't be learning your industry on your budget.
Pipeline is the number I care about.
A cheap lead that never turns into an opportunity is an expensive lead. My reports start with opportunities and revenue. Clicks are near the bottom.
I write the ads too.
Campaign builds, copy, testing and tracking are all on me. You won't need a copywriter to keep the ads from going stale.
Flat fee.
You pay a fixed monthly fee. I don't take a cut of your ad spend, so I gain nothing by telling you to spend more.
You won't have to chase me.
Every call has an agenda and ends with a written recap. If something breaks, you'll hear about it from me first.
How it works
Start with a free audit and go from there.
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Intro call
Thirty minutes. I want to hear who buys from you and what you've already tried. If I don't think I can help, I'll say so.
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Free audit
If we're a fit, I go through your accounts line by line: search terms, targeting, creative, tracking. You get a written list of where money is leaking and what I'd change first. It's yours whether we work together or not.
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30-day plan
If the audit turns up real upside, I put together a launch plan built around your ICP and your pipeline targets.
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Run it and scale it
I rebuild, launch and then optimize every week. When something clearly works, it gets more budget. When it doesn't, I turn it off.
Pricing
Fixed monthly pricing.
No hourly billing and no percentage of spend. Your ad budget goes straight to the platforms.
Start here
Account audit
Free
After a short qualification call
- Search and social account review
- Where budget is being wasted
- Tracking and CRM check
- A prioritized list of fixes
Retainer
Demand capture
$4,000/mo
Paid search: Google Ads and Microsoft Ads
- Strategy and day-to-day management
- Keywords, negatives and bidding
- Ad copy and testing
- Offline conversion tracking
- Monthly pipeline report
Retainer · Highest impact
Demand creation + demand capture
$6,000/mo
Adds paid social: LinkedIn Ads, Meta Ads and Reddit Ads
- Everything in demand capture
- LinkedIn ICP and ABM campaigns
- Meta and Reddit where your buyers are
- One message across every channel
- Attribution across search and social
Questions
Things people usually ask.
Which platforms do you run?
Google Ads and Microsoft Ads for search. LinkedIn, Meta and Reddit for social. For most B2B SaaS companies, Google and LinkedIn do most of the work. I add the others when the numbers justify it.
Who's a good fit?
B2B SaaS companies that already have paying customers and want paid to become a dependable source of pipeline. Some are starting from zero. Others are already spending and can't find the results in their CRM.
Do you write the ads?
Yes. Search ads, LinkedIn ads and thought leadership ads. Most of the time I'd bet the copy matters more than the targeting.
Can you connect the ads to our CRM?
Yes. I set up offline conversion tracking from HubSpot or Salesforce, so the platforms optimize toward opportunities and you can see cost per opportunity by channel.
Is the audit really free?
Yes, if we're a fit. We do a short call first. If it makes sense, I do the audit at no cost and you keep the findings either way.
Are you cheaper than an agency?
Not really, and I'm not trying to be. You're paying for a senior person to do the hands-on work. At a lot of agencies, that person shows up for the sales meeting and you rarely see them again.
About
Hi, I'm Hammad.
I've spent 8+ years running paid media for B2B SaaS, on both sides of the table: in-house, owning the pipeline number, and agency-side, running accounts for clients.
- $10M+pipeline per quarter from the paid program I ran at Aisera
- $1M+a month in paid social spend managed agency-side
- 8+ yrsin B2B paid search, paid social and ABM
In-house
At Aisera I owned paid acquisition across search, social and ABM, and the program beat its quarterly goals while generating $10M+ in pipeline each quarter. Before that I ran Docebo's global paid search and paid social, tying inbound spend to Salesforce targets.
Agency
At Refine Labs I ran paid search and paid social for B2B clients day to day. At Abacus I managed over $1M a month in paid social across SaaS, fintech and ecommerce accounts.
In-house taught me what a marketing leader actually needs: pipeline that sales believes in and reporting leadership trusts. Agency work taught me speed, and what works across a lot of different accounts. You get both.
I work in Google Ads, Microsoft Ads, LinkedIn Ads, Meta, 6sense, Salesforce, HubSpot, Marketo, GA4 and Looker.
Get started
Find out where your ad budget is going.
Tell me a little about your company and what you're running now. I read every message myself, and I'll reply to set up a short call.